Founders Vs Farmers: A French Tech Food Fight!

Bowing to the agricultural sector, the French government imposed new restrictions on labels used by alternative protein companies, who can no longer say "Veggie Bacon."

Almost one year ago, Bruno Le Maire, the nation’s Economy Minister, self-proclaimed gourmand, and writer of softcore porn, traveled east of Paris to the rural town of Chevilly to officially inaugurate a new factory built by a FoodTech startup called HappyVore.

The company had developed a process for using vegetables grown in France to create alternative …