These Chefs Want To Make Breakfast A Thing In France. Will The French Bite?

The morning meal gets little love here. An association of chefs and hotel operators hopes its annual breakfast competition will get people to wake up to its potential.

The gulf that lies between the French and American attitudes toward the first meal of the day is right there in the words we use.

In America, we “break” our “fast” in the morning, typically with a solid meal. In France, this label is reserved for lunch: déjeuner. The word “jeun” refers to an empty stomach. When one goes to have bloodwork done at a lab in…