Paris 2024: Heavy Eiffel Tower Medals

As Seine booksellers get a stay of execution, Paris braces for an invasion of French people during the Games.

As a recent email reminded me, we are only 2 months away from being 100 days away from the Paris 2024 Olympics, marking a non-milestone that proves anything around the Games can be turned into a marketing opportunity.

Indeed, there is no escaping the hype machine, which is being turned up to 11. Earlier this month, there was the unveiling of the Olympic …